Stuff I’ve made
Rachel created #AutisticOutLoud, an advocacy campaign with Hiki and Getty Images, combatting pervasive visual stereotypes of autism with self-portraits of diverse autistic creators representing themselves.
Launched at Cannes 2023, the portraits live on Getty’s Disability Collection and Unsplash for public use, along with partnerships to leverage the content with Google.
This is the first mainstream project to challenge the way autism has been misrepresented in media. Within weeks, the images were downloaded over 300,000 times and viewed by over 35 million people. Hiki’s subscriber base doubled within 6 months of the campaign.
Rachel is also one of the featured autistic content creators who contributed images to the creators.
Debuting at Advertising Week 2022, Rachel co-led award-winning research titled “The Impact of Bodily Autonomy on Brand Marketing”, which is an examination on the state of reproductive rights and the private sector in post-Roe America.
As a larger conversation continues to take shape over how brands have — or should — take a stand on social issues, the research sought to understand the impact that the overturning of Roe vs. Wade has had on people’s sentiments on bodily autonomy, the role that the media plays on the topic and the moral, financial and reputational risks that brands face by not taking a stand on this important issue.
This ground-breaking research was awarded bronze at The Webby’s Anthem Awards.
Don’t Ban Equality and the Center for Reproductive Rights are partnering with Rachel and her team on wave 2 of the research, debuting summer 2024 to continue to guide brands on protecting reproductive rights.
Created an interactive audio storybook for kids to find magic with Lucky Charms
Today, magic is a rare resource for kids. Between the innumerable difficulties and realities of the world, kids are losing their sense of imagination in the real world and the magic is running out.
In partnership with SpokenLayer, created platform-agnostic interactive storybook that kids (and parents) could control with their voice to take them on a magical mission to find Lucky’s Charms. Each episode featured a specific charm’s world, filled with different characters and adventure. Influencers and Digital partnerships drove additional scale.
7 minutes average engagement time / 400k+ total listeners / 12 interactions per session
Worked with Google to create the first-ever neuroinclusive events guide
The guide was created to address the inaccessibility of most professional events for neurodivergent professionals. It provides tangible, simple, and pragmatic recommendations for events professionals to design events where neurodivergent minds can shine.
It is a robust document that has been adopted by global brands, include Marriott.
Co-created an AI tool to identify toxic content
Launched with Tyson Foods, the Impact Index examines the human impact of online content on underrepresented communities, enabling marketers to optimize their media spend away from toxic content and towards media with positive impact that is good for their business. The algorithms are embedded in to the agency’s business planning tools to ensure shift in investment aligns with business goals, thus aligning purpose with performance.
The algorithms were developed in partnership with the University of Colorado Boulder, which was a concerted choice by Rachel and her co-lead Jared Greene to work with academics on such a sensitive tool rather than typical technologists.
WPP later awarded the Impact Index with WPP’s Racial Equity Fund to further develop the tool given the pervasive toxicity of ad monetized content
The project was honored with numerous industry awards, including Festival of Media's Global Awards, North America Awards, and Cause Campaign Awards, MMA Smarties, The Internationalist, and one of WARC's Top 100 Media Campaigns. It was also shortlisted for a Cannes Media Lion.
Rachel and her team pioneered the industry’s first Inclusion PMPs, digital ad platforms addressing algorithm and human biases in media planning.
These initiatives fund underrepresented journalism, originally launching with SKYY Vodka for the queer community. Since then, brands like Tyson Foods and Unilever have adopted these solutions, which have become industry standards in programmatic media, earning recognition at events like Festival of Media North America and MMA Smarties.
Co-steered the newly created Inclusive Media Toolkit for UN Women’s Unstereotype Alliance.
The Unstereotype Alliance is an industry-led initiative convened by UN Women in 2017 to end the harmful stereotyping often perpetuated through advertising content.
The toolkit helps strategists and planners ensure the media campaigns reaches a diverse audience, supports diverse creators and publishers and avoids unintentionally excluding people. Given the hundreds of billions of dollars spent on paid media every year, Rachel’s contributions to this toolkit seeks to ensure that brand safety doesn’t defund journalism, that minority-owned media doesn’t disappear from lack of advertiser support, and that brands don’t miss out on potential growth from diverse communities.
Rachel collaborated with senior leaders from OMD, Diageo, Mars, Mastercard, UN Women on developing the toolkit for Unstereotype Alliance members.